Skip to content
Start.cat

Loyalty · Construction

Club RUBI

RUBI’s loyalty app for construction professionals: points for every tool bought, from any shop, in any country.

Client
RUBI · Rubi Tools Group
Year
2018
Sector
Loyalty · Construction
View on the App Store(opens in a new tab)
  • Screenshot of the Club RUBI app (2/3)

The challenge

RUBI, a construction tool manufacturer, wanted to reward the loyalty of the professionals who buy its tools, regardless of the shop or country they buy them in, and offer them promotions tailored to them.

The solution

An app where every registered RUBI product earns points that can be redeemed for gift vouchers, cash or donated to charity projects. It also brings together the catalogue, promotions and a set of utilities and calculators for professionals.

What we built

  • Product registration and points for every purchase
  • Redemption for gift vouchers, cash or charity projects
  • Extended warranty on selected machines
  • Catalogue with ratings and a wish list
  • Promotions based on preferences, wish list and location
  • Utilities and calculators for professionals

Result

On the stores since 2018 and available to professionals worldwide.

Contact

Got a project in mind? Tell us about it and we'll get back to you within 24 hours.

  1. You write to usTell us the idea, even if it's just a sketch.
  2. We talk for 30 minutesA call to understand what you need.
  3. A clear proposalScope, timeline and budget, no small print.
hello@start.cat
Project type
Estimated budget

By submitting this form you accept our Privacy Policy.